Understanding Attribution:

If you’ve ever opened your reports and noticed Meta, Google, and Shopify all claiming credit for the same sale, you’re not alone. It’s one of the most common (and confusing) realities of e-commerce reporting. So, why does it happen? And which number should you trust? Let’s unpack the attribution iceberg. The Attribution Gap At the […]

Meta’s Algorithm Just Shifted

Another Meta algorithm update. Another dip in reach. A spike in cost. Retargeting audiences that suddenly felt… distant. If you’ve been watching your ad performance wobble and wondering if something broke, it didn’t. But it did change. And if you haven’t changed with it, performance probably dropped. At EXPAND, we don’t panic when this happens. […]

The Iceberg of e-Commerce Marketing

At EXPAND, we’ve worked with dozens of e-commerce brands that come to us after trying everything (Google Ads, Meta Ads, Shopify templates, influencer campaigns, newsletters) yet still not seeing consistent, scalable growth. The truth? Most people’s perception of marketing, is just the tip of the iceberg. Above the Surface: What Clients See Clients often come […]