Lakrids by Bülow
Background
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Objective
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Services used by Lakrids by Bülow
Content
Strategy
Shopify
The Journey
Lakrids by Bulow Southern Africa partnered with us to increase their online sales through a combination of Meta advertising and email marketing. Our primary objective was to help the brand establish a stronger online presence and drive growth through targeted advertising campaigns. By leveraging a variety of targeting techniques and audience insight data, we were able to create a highly effective Meta advertising campaign that reached the right audience at the right time. We launched new campaigns and implemented always-on ads to drive brand awareness and increase engagement on social media platforms. By focusing on these tactics, we were able to achieve significant results for the brand, including a notable uptick in online sales and increased customer engagement. Overall, our journey with Lakrids by Bulow Southern Africa was characterised by a strong commitment to delivering measurable results and driving growth through targeted digital marketing strategies. Southern Africa partnered with us to increase their online sales through a combination of Meta advertising and email marketing. Our primary objective was to help the brand establish a stronger online presence and drive growth through targeted advertising campaigns. By leveraging a variety of targeting techniques and audience insight data, we were able to create a highly effective Meta advertising campaign that reached the right audience at the right time. We launched new campaigns and implemented always-on ads to drive brand awareness and increase engagement on social media platforms. By focusing on these tactics, we were able to achieve significant results for the brand, including a notable uptick in online sales and increased customer engagement. Overall, our journey with Lakrids by Bulow Southern Africa was characterised by a strong commitment to delivering measurable results and driving growth through targeted digital marketing strategies.
Social Media Marketing
Integrations
Targeting
To ensure that we effectively targeted the right audience for our client, we utilised a range of meta-targeting strategies. This included the use of custom and lookalike audiences to help us identify and reach potential customers who were most likely to be interested in the brand’s products and services. Our primary targeting objective was to reach new customers and increase brand awareness, while also encouraging online advertising. By leveraging these strategies and combining them with our data-driven approach to campaign optimisation, we were able to achieve significant results for our client. This included increased website traffic, improved engagement metrics, and a notable uptick in conversions, which ultimately helped our client achieve their business goals. Overall, our meta-targeting approach allowed us to connect with the right audience at the right time, resulting in a highly successful campaign.
Analytics
To effectively track the success of our marketing campaigns for this client, we implemented a Facebook Pixel and goal tracking to monitor website audience engagement. By utilising these tools, we were able to closely monitor website traffic and track conversions. Through ongoing analysis of this data, we adapted our targeting strategy to focus on the demographics of the best converters. This approach allowed us to optimise our campaigns and increase our return on investment (ROI) by targeting the right audience with the right messaging. Overall, by tracking these metrics and making data-driven decisions, we were able to drive significant growth and achieve our marketing goals for this client.
Reporting
We provide personalised e-commerce reporting services that prioritise audience performance, with a particular focus on conversion and sales metrics. Our reports emphasise value for money metrics, such as cost per engagement, cost per unique purchase, and cost per link click. Additionally, we analyse the return on ad spend (ROAS) on all Meta platforms, using this data to identify the most effective platforms and those that provide the best return on investment. Our reports also showcase the average return on investment (ROI) and purchase value that social media advertising brings to the brand.
Results (4 Month Period)
Social Media
Reach
87%
Link Clicks
129%
CTR
22%
Conversions
Purchases
265%
Purchase ROAS
298%
Facebook Audience growth
134%
Purchase Conversion Value
422%
Online Store
Total Sales
40%
Total orders
73%
Objective
To increase revenue generated from email database
Results
After 6 months of email marketing with EXPAND, Lakrids by Bulow saw a 1348% Return on Investment. This further highlights the effectiveness of email marketing to generate desirable results at a low cost. In comparison to the last 6-month period prior to Lakrids by Bulow using EXPAND’s email marketing services, the business saw a 14.87% increase in total revenue and a 36.32% increase in total orders. Through the development of an email calendar plan, the business gained an opportunity to generate more revenue from the same audience
in Cape Town