Totem Bags
Background
The Totem team has been making bags for more than 20 years.
They have learnt a lot about bags, and about the people who carry them. They know that quality is a non-negotiable. So, they’ve worked with medical experts and read the international research. They also manufacture with highly professional factories. The result is an ergonomic product that supports the back, lightens the load, and encourages correct posture. Their bags are designed with function and flair.
Objective
Totem came to us wanting to generate more online sales and increase their brand awareness.
Services used by Totem
Mailerlite
Shopify
Artwork
Strategy
The Journey
In the span of 3 months, we executed email marketing campaigns that achieved an average open rate of 36.48% and an average click rate of 13.83%. These email marketing efforts resulted in a 2288% average return on investment across the span of 3 months.
For Totem Bags it was important to leverage their strong brand awareness and utilise historic purchase values to increase sales during their “peak” purchase season. Our advertising focused on driving purchases to their custom-built Shopify website through detailed targeting as well as client- and data-driven adjustment. This included running dynamic retargeting ads showcasing their products and allowing easy access to their website for shoppers.
A thorough analysis of Meta’s machine learning, historical Meta advertising data and the integration of Google Analytics with Shopify data enabled a detailed remarketing campaign that resulted in a 100% increase in purchases and a total ROAS of 9.76%. These ads had a CTR increase of 46% and a 323% increase in landing page views, ultimately driving the cost per click down to a mere R0.65.
Social Media Marketing
