Explore our byte-sized information to build your brand.
1. Start With Strategy, Not Shiny Things If the first thing out of their mouth is “So… what fonts do
If you’ve ever opened your reports and noticed Meta, Google, and Shopify all claiming credit for the same sale, you’re
1. Metafields (Your Hidden Customisation Superpower) Metafields let you store extra data for products, customers, and orders, things Shopify doesn’t
Another Meta algorithm update. Another dip in reach. A spike in cost. Retargeting audiences that suddenly felt… distant. If you’ve
At EXPAND, we’ve worked with dozens of e-commerce brands that come to us after trying everything (Google Ads, Meta Ads,
When it comes to e-Commerce websites, product pages usually steal the spotlight. But here’s a reality check: most shoppers don’t
