The Meta Algorithm Update

The Meta algorithm update 2025, known as Andromeda, has caused the recent volatility that many brands are seeing in their campaigns. Meta first hinted at this shift toward AI-driven retrieval at the end of 2024. It began rolling out quietly in early 2025 and by mid-year it had reached enough accounts for the effects to […]

E-commerce Marketing in 2026

2026 is nearly here, and e-commerce in 2026 is shaping up to look very different from 2025. What worked even six months ago may already be outpaced by platform updates, buyer behaviour, or algorithm shifts. If you’re leading an e-commerce brand, you’ve likely felt the pressure. Product discovery has changed, consumer expectations have ballooned, and […]

Understanding How Your Report Attributes Results

If you’ve ever opened your reports and noticed Meta, Google, and Shopify all claiming credit for the same sale, you’re not alone. It’s one of the most common (and confusing) realities of e-commerce reporting. So, why does it happen? And which number should you trust? Let’s unpack the attribution iceberg. THE ATTRIBUTION GAP At the […]

Meta’s Algorithm Just Shifted

Another Meta algorithm update. Another dip in reach. A spike in cost. Retargeting audiences that suddenly felt… distant. If you’ve been watching your ad performance wobble and wondering if something broke, it didn’t. But it did change. And if you haven’t changed with it, performance probably dropped. At EXPAND, we don’t panic when this happens. […]

Understanding What Drives E-Commerce Sales

Before you can improve your online performance, you need to understand what actually drives e-commerce sales and how those moving parts work together. At EXPAND, we’ve worked with dozens of e-commerce brands that come to us after trying everything (Google Ads, Meta Ads, Shopify templates, influencer campaigns, newsletters) yet still not seeing consistent, scalable growth. […]