4Ward Design
Background
Home and business smart automation
4Ward-Design brings dreams to life by providing end-to-end Smart Automation Solutions that combine intelligent design with the best in breed products. Their diversified service range is built on over 25 years of engineering experience in the Residential, Mixed Use, Marine, Commercial and Hospitality markets.
Services used by 4Ward-Design
Creative
Strategy
Mailerlite
WordPress
Website
Design
4ward-Design came to us looking for a website refresh. The aim was to showcase their brand in such a way that they are positioned as a premium smart-tech service provider. The messaging on their legacy site was inconsistent and their target market was confused about their offerings. With the help of our detailed planning and design process 4ward-design.com has become the source of much inspiration and the final “cherry-on-top” for lead conversions.
Infrastructure
Build on WordPress using carefully curated plugins, 4ward-design.com is both secure and stable. 100’s of hack attempts have been entirely unsuccessful against the website security we built in. Furthermore, the backend is very simple for client to make updates where needed without being held hostage. In accordance with POPI, Mailerlite is fully integrated into the site and new subscribers pull through in real-time.
The Journey
Through consistent email marketing, 4Ward-Design has achieved email open rates as high as 34.09% and click rates as high as 4.47% and with the average statistics in similar industries being open rates of 22.54% and click rates of 4.07%, 4Ward-Design performs very well by industry standards.
4Ward-Design has a very specific target audience and the audience should be able to afford a high-end service. The client was also looking to exclusively target other businesses. With specialised targeting, LinkedIn allows targeting by job-title, industry and job function. Thus makes it the perfect place to reach new qualified leads for the brand.
With 4Ward-Design, the main objective was to reach interested prospects online and create a network of leads that would be valuable to the company for years.
The first and most important part of the journey was to identify the top target industries and make them aware of the brand through a series of brand awareness campaigns designed to peak their interest and position the brand.
4Ward-Designs precision advertising strategy makes use of brand awareness to drive organic traffic to the website where potential leads can make the final purchase decision. The strategy also focuses on leveraging that brand awareness campaigns through remarketing to gather leads on social media platforms. These leads are then nurtured further by the 4Ward team.
testimonial
Metrics
Highest Open Rate
34.09%
Highest Click Rate
4.47%%
Integrations
Targeting
4Ward-Design has a very specific target audience that includes Architects, Developers, Engineers and similar decision makers that would be able to use their services. A second layer in their target audience is affordability for high end services or professionals with a client network who are able to afford 4Ward-Design services. With specialised targeting LinkedIn was the perfect place to reach new qualified leads for the brand as the platform allows targeting by job-title, industry and job function.
Lead Generation Forms
Our lead generation forms are built within LinkedIn and make use of LinkedIn’s automated questions and custom questions tailored to the audience. The custom questions are designed to qualify the leads. Should someone not meet all the qualifying criteria they would not be considered as a lead. The final product consisted of targeted questions paired with automatically populated demographic questions from LinkedIn’s automations – wrapped in a branded heading with a personalised thank you message.
Reporting
Our customised reporting included audience performance with a focus on conversion metrics. We monitored best performing times and advised on scheduling and budget adjustments. We also reported on the type of industries the ads reached as well as what type of actions were being taken by the different audiences. This enables us to continually optimise our ads to perform better by industry.
Analytics
Advertising data is being tracked with LinkedIn Insights tools as well as through Google Analytics. Constant monitoring and the use of LinkedIn Analytics allows for precision targeting and audience optimisation to convert leads.
LinkedIn Advertising
Brand Awareness (Last 3 Months)
Brand awareness is a critical step in building brand equity and the basis for a strong marketing strategy. If you focus on building awareness of your brand with relevant, high-quality target audiences, more of the right people will know about your brand services. This increases your chances of converting those people into customers.
Impressions
195 000
Clicks
1 355
Engagements
1 562
CTR
0,69%
CPC
R 9,27
CPM
R 64,42
Lead Generation (Last 30 Days)
After establishing a brand presence it is time to capitalise on the foundation laid by brand awareness campaigns. Once people are aware of your brand and what you have to offer, you can gather their contact details and encourage them to start thinking about working with your brand. By utilising lead generation campaigns, in conjunction with retargeting strategies, you are gathering information and nurturing the leads while your brand is still top of mind – making conversions easier. It is important to note that this strategy helps to improve the quality of leads so that there are less irrelevant leads and more leads that are likely to convert.
Engagement
75%
Increase
Likes
16%
Decrease
Leads
100%
Increase
Cost per Lead
R 215,74
CPC
R 11,51
CPM
R 49,65
Google Analytics
Organic Searches (Last 3 Months)
Sessions
24%
Increase
Avg Session Duration
4%
Increase
New Session
-2%
Decrease
Bounce Rate
9%
Increase
Goal Completions
200%
Increase
Conversion rate
142%
Increase
Number of sessions per user
6%
Increase
in Cape Town