E-CLASSROOM
Background
E-Classroom provides supplementary resources to schools, parents, and learners that are aligned to the South African Curriculum (CAPS).
They are driven by a belief in the power of social change and transforming lives for the better. E-Classroom was the first digital education platform to launch in South Africa in 2011 to provide a wide range of educational resources in response to teachers and parents searching for excellent quality educational resources. All resources are developed by subject specialists at the top of their chosen field. All learners have the right to quality education and our business ethos focuses on providing affordable resources to all schools, parents, and learners from Grade R to 12.
Objective
E-Classroom wanted to expand their reach across South Africa and increase their conversions.
Services used by e-Classroom
Design & Creative
Strategy
YouTube
Audio Visual
The Journey
Through consistent paid advertising on the Meta social channels, E-Classroom has achieved significant conversion growth. Their Meta Advertising endeavours were driven by a variation of different targeting techniques and audience insight data.
Using historical data and lookalike audiences, E-Classroom’s reach and budget was optomised with precision to increase the types of conversions they were looking for. Further analyses of the conversion actions versus the target audiences was used to develop a valuable purchase funnel that continuously provides quality conversions.
testimonial
