Through consistent paid advertising on the Meta social channels, E-Classroom has achieved significant conversion growth. Their Meta Advertising endeavours were driven by a variation of different targeting techniques and audience insight data.
Using historical data and lookalike audiences, E-Classroom’s reach and budget was optomised with precision to increase the types of conversions they were looking for. Further analyses of the conversion actions versus the target audiences was used to develop a valuable purchase funnel that continuously provides quality conversions.