WORK
Great Yellow Brick
South Africa’s first LEGO® Certified Store
- Johannesburg, ZA
Background
As a brand with a strong grasp of who they are and what they stand for, our challenge with Great Yellow Brick Co was to simplify and amplify their brand, and to create an identity and flagship eCommerce experience. Our aim to draw attention around GYBC as a new brand and how quickly we can educate customers around who they are and drive traffic to their new store.
Work
We worked alongside the team at Great Yellow Brick Co to establish a strategy aligned with the brand’s ambition and their audience’s desires. From identity and messaging, to the digital platform and eCommerce within it, we brought their personality forward to establish an experience that expresses their message that GYBC is the “Only offical LEGO® Certified Store in South Africa.”
What We Did
Advertising
Social Media Management
eCommerce
Inventory
Website
Print
Creative
Email Marketing
Email Automation
Funnels
Results
From inception July 2018
Website
120 000+
Website sessions
500 000+
Website Pageviews
03:11 min
Average Time on Site
Social and Email Marketing
15.80
Website Purchase ROAS
1m +
Social Impressions
16 000+
7 700+
On Website Searches
37%
Email Open Rate
Testimonial
Working with Expand has been and continues to be a rewarding and enjoyable experience. The team’s level of creativity and design is exceptional; they are professional and quick to respond to business needs and requests; and they are highly organised and efficient – all of which are crucial points for us. They totally get our brand’s personality and what is important to our business, and this is reflected in the work that they produce for us. We highly recommend the Expand team!