Great Yellow Brick

South Africa’s first LEGO® Certified Store


As a brand with a strong grasp of who they are and what they stand for, our challenge with Great Yellow Brick Co was to simplify and amplify their brand, and to create an identity and flagship eCommerce experience. Our aim to draw attention around GYBC as a new brand and how quickly we can educate customers around who they are and drive traffic to their new store.


We worked alongside the team at Great Yellow Brick Co to establish a strategy aligned with the brand’s ambition and their audience’s desires. From identity and messaging, to the digital platform and eCommerce within it, we brought their personality forward to establish an experience that expresses their message that GYBC is the “Only offical LEGO® Certified Store in South Africa.”

What We Did

Social Media Management

Email Marketing
Email Automation


From inception July 2018


120 000+

Website sessions

500 000+

Website Pageviews

03:11 min

Average Time on Site

Social and Email Marketing


Website Purchase ROAS

1m +

Social Impressions

16 000+

Social Link Clicks

7 700+

On Website Searches


Email Open Rate


Working with Expand has been and continues to be a rewarding and enjoyable experience. The team’s level of creativity and design is exceptional; they are professional and quick to respond to business needs and requests; and they are highly organised and efficient – all of which are crucial points for us. They totally get our brand’s personality and what is important to our business, and this is reflected in the work that they produce for us. We highly recommend the Expand team!

Inspired by the Danish phrase "leg godt" meaning "play well. Founder, Ole Kirk Kristiansen took the beginning of each respective word and made what he considered to be a pleasant-sounding, imaginary word 'LEGO'.

Previous slide
Next slide