The Problem
be.UP Playpark, a popular family entertainment destination, faced several challenges in its marketing efforts. The client’s primary goals included increasing brand awareness in Cape Town (CPT) and Durban (DUR), boosting online party bookings, improving event attendance and enquiries, and driving in-park visits (foot traffic). Despite offering a unique and engaging experience for children and families, be.UP Playpark struggled to achieve these objectives through their existing marketing strategies.
What We Did
DesignMarketing
The results after working with Expand
Through a strategic combination of targeted advertising, retargeting efforts, and a focus on driving online engagement, EXPAND successfully increased brand awareness and improved key business metrics for be.UP Playpark. The increased online visibility and improved user interactions led to a substantial rise in online party bookings, event attendance, and in-park visits, positioning be.UP Playpark for continued growth and success.
META ad link clicks increased by
- 223%
META landing page views increased by
- 1355%
Enquiries via WhatsApp messaging campaigns
- 6618%
Click-Through-Rate (CTR) increased over
- 200%
Phone calls via Google Ads increased by
- 219%
Google Ads conversion rate increased by
- 122%
‘Book Now’ Website button clicks Increased by
- 203%
Google Ad clicks increased by
- 16%
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