Chepa Streetwear

The Problem

CHEPA had strong in-store demand and returning customers who continued to convert during sales. But an algorithm update shifted the majority of ad traffic to new users who were unfamiliar with the brand. While ads successfully generated interest, the previous website failed to convert that attention. Site data pointed to friction in the user journey, especially for first-time visitors. Key issues included poor mobile experience, lack of trust signals, limited payment options and confusing navigation. The gap between ad quality and site experience led to inefficient spend and missed conversion opportunities.

What We Did

The Results After Working with Expand

Our partnership with CHEPA delivered rapid, measurable results. Comparing two site-wide sale periods in close proximity, from 25 July to 3 August (before web updates) and 22 to 31 August (after updates), we saw exponential growth.

Increased
total sales by

0 %

Increased
total orders by

0 %

Increased
products sold by

0 %

Increased average
order value by

0 %

Increased
conversion rate by

0 %

Increased
add-to-cart rate by

0 %

Increased
checkouts reached

0 %

Increased sales attributed
to the homepage by

0 %

Sales attributed to Instagram
increased from 0% to 31%

0 %

Increased sales
attributed to Meta

0 %

How We Got Those Results

We rebuilt the foundation, treating the website as a core growth engine.

Conversion Rate Optimisation (CRO)

Refined user flows, simplified product discovery, and aligned landing pages to user expectations.

Mobile UX Overhaul

Improved load speed, click zones, and layouts for mobile-first shoppers.

Stitch Money Integration

Enabled fast, flexible checkout via embedded payments—contributing directly to a 167% increase in completed checkouts.

Campaign Scaling Strategy

Refocused paid media on new customer acquisition, scaling budget to accelerate platform learning and maximise performance efficiency.

Why It Matters

These results weren’t random or purely driven by the offer. They came from aligning campaigns with a stronger website experience. A platform like Meta can drive traffic, but without a trusted site, it won’t convert. When your ecosystem isn’t built to meet customer expectations, you’re not just missing revenue, you’re flying blind on where to optimise.