Chepa Streetwear

The Problem

CHEPA had built strong in-store demand and a loyal following, but online sales told a different story. Despite healthy traffic driven by Meta and Google, the digital experience was letting customers down. Clunky navigation—especially on mobile—created frustration, while checkout friction and limited payment options drove high drop-off rates. On top of that, landing pages weren’t aligned with ad intent, causing further disconnect. In short, paid media was doing its job, but the site wasn’t ready to close the deal.

The Results After Working with Expand

Our partnership with CHEPA delivered rapid, measurable results. Comparing performance between 22–27 July (before web updates) and 22–27 August (after updates), we saw exponential growth:

Total sales
increased by

0 %

Total orders
up by

0 %

Products sold
increased by

0 %

Average order
value rose by

0 %

Conversion rate
jumped by

0 %

Add-to-cart
rate surged by

0 %

Checkouts reached
grew by

0 %

Sales attributed to
homepage increased by

0 %

Mobile bounce
rate dropped by

0 %

Meta ROAS
improved by

0 %

How We Got Those Results

We rebuilt the foundation, treating the website as a core growth engine.

Conversion Rate Optimisation (CRO)

Refined user flows, simplified product discovery, and aligned landing pages to user expectations.

Mobile UX Overhaul

Improved load speed, click zones, and layouts for mobile-first shoppers.

Stitch Money Integration

Enabled fast, flexible checkout via embedded payments—contributing directly to a 167% increase in completed checkouts.

Strategic Promo Deployment

Launched a timed 25% sale post-update to isolate performance improvements and fast-track revenue.

Why It Matters

These results weren’t from luck or a once-off promo—they came from aligning the entire ecosystem. Ads alone don’t convert. A website alone doesn’t sell. An e-commerce brand only scales when all parts of the system—ads, website, UX, checkout, creative, promo strategy—perform in sync.