The Problem
Engen False Bay, a well-known service station in the busy False Bay area, faced the challenge of increasing brand visibility and attracting more in-store traffic. Despite their strategic location, they needed to ensure that their services and promotional offers remained top-of-mind for local commuters and visitors. To achieve this, Engen False Bay required a targeted digital approach to boost both brand awareness and in-store engagement.
What We Did
Film and PhotoMarketing
The results after working with Expand
The campaign was a major success, reaching over 260,120 people and generating 18.2 million impressions, significantly boosting brand awareness and recall. It effectively promoted Engen False Bay’s in-store deals, increasing foot traffic. By collaborating with Expand Digital Agency, Engen False Bay enhanced its digital presence, leveraging Meta Ads to drive engagement and store visits through targeted promotions.
In-Store Promotions
The campaign successfully drove awareness of Engen False Bay’s in-store promos, increasing foot traffic to the station.
Impressions generated
- 18,219,611
Unique users reached
- 260,120
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