The Problem
Before partnering with EXPAND Agency, Lakrids faced
challenges in effectively leveraging digital marketing channels to drive sales and revenue growth. Despite having a strong product offering, they struggled to
reach their target audience and convert online leads into customers. Their previous marketing efforts yielded suboptimal results, with stagnant sales figures and limited return on advertising spend (ROAS). Lakrids recognized the need for a strategic and data-driven approach to digital marketing to overcome these challenges and unlock their full potential in the competitive confectionery market.
What We Did
MarketingWeb
The results after working with Expand
Our collaboration with Lakrids yielded outstanding results, with significant improvements in key performance metrics. These achievements highlight our data-driven digital marketing approach’s effectiveness, leveraging META, Google, and email marketing and automation. Lakrids saw remarkable sales performance and ROAS improvements, positioning them for ongoing growth in the competitive confectionery market.
Increased total sales by
- 25%
Increased total orders by
- 12%
Increased products sold by
- 6%
Increased average order value by
- 11%
Increased META ROAS by 3% to a ROAS of
- 6.08%
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