The Problem
LEGO Certified Store’s site was originally built to mirror lego.com, but that was years ago, and lego.com had since updated their theme and tech stack. Still running on Shopify 1.0, the official LEGO Certified store in South Africa was hitting a ceiling: outdated and out of step with the official LEGO look and feel. Their old tech stack was too limited to support the custom functionality the business needed to run properly and serve its clients.
What We Did
DesignWeb
The Solution
We rebuilt the store from the ground up on Shopify, with a fully custom theme engineered to match lego.com exactly. What we built was well beyond what an out-the-box Shopify theme could deliver. To go with it, we built four custom apps: one to pull custom data straight from the LEGO.com API, a gift-with-purchase engine, RFID tooling, and a dashboard pulling together data from multiple sources. The result is a store that looks the part, runs efficiently behind the scenes, and gives the team the tools to manage gifting, stock and performance without leaving the platform.
Web Design
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