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SirFruit

About

The OG's Of Freshly Squeezed

Sir Fruit is a proudly South African brand dedicated to delivering the freshest and most flavourful fruit products to the nation. Specialising in high-quality fruit juices, smoothies, health shots, and cocktail mixes, Sir Fruit caters to a wide audience—from health enthusiasts to those simply seeking a refreshing beverage. Their commitment to using locally-sourced ingredients highlights their support for local farmers, ensuring every bottle is as fresh and delicious as possible. With a diverse range that includes options for kids, vegan choices, and award-winning products, Sir Fruit celebrates local flavour with a focus on quality and innovation.

The Problem

Sir Fruit, a leading beverage brand, faced challenges in effectively leveraging digital marketing channels to drive sales and expand their online presence. Despite offering high-quality products, they struggled to reach their target audience and achieve significant sales growth through their existing marketing efforts. Their previous campaigns lacked cohesion and failed to deliver the desired results, leading to stagnant sales figures and underwhelming return on advertising spend (ROAS). Sir Fruit recognized the need for a strategic and integrated approach to digital marketing to overcome these challenges and capitalize on the growing demand for their products in the competitive beverage industry.

What We Did

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The results after working with Expand

The collaboration between Sir Fruit and EXPAND Agency led to impressive improvements in key metrics from May 2023 to May 2024. Our integrated digital marketing approach, including META, Google, email marketing, and web development, significantly enhanced Sir Fruit’s sales and online visibility, driving their growth in the competitive beverage market.

Increased total sales by

Increased total orders by

Average order value increased by

Products Sold increased by

META Ads ROAS increased by 84% from 1.85 to

Google Ads ROAS increased by 378% from 0.86 to

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