Entry One
increased conversion rate
increased organic search
increased
online customers
increased total sales
First time orders
returning customers
completed checkouts
The Objective
To drive revenue growth for direct-to-consumer audience through e-commerce platform, enhance brand engagement and visibility online, and allow Sir Fruit to connect directly with its loyal South African customer base.
The Problem
Despite a strong retail presence, Sir Fruit faced challenges in building direct relationships with customers and capturing the growing online market segment.
The Solution
Re-launched a completely new e-commerce website with a development budget of R141,680 and total ad spend of R80,000, focusing on a vibrant design with bold colours and a localised tone. The website was optimised for seamless navigation and an engaging user experience, supported by targeted paid traffic campaigns.
Entry Two
Meta Ads
cost per click
video views
per impression
Google Ads
per click
click-throughs
return on investment
Tiktok
Total post views
increased follower count
Video likes
Video shares
The Objective
The goal of the campaign was to use social media and influencer partnerships to celebrate 40 years of Sir Fruit, amplify the brand’s commitment to sourcing only local ingredients, and increase engagement across digital platforms. It aimed to strengthen Sir Fruit’s brand perception by highlighting its authentic farm-to-bottle journey and local roots in a relatable, entertaining way.
The Problem
In a market where branded content is often scrolled past, especially by younger users, Sir Fruit needed to deliver its message in a way that felt real, not rehearsed. While the brand had strong in-store awareness, the challenge was showing—not telling—its local impact in a way people would care about.
The Solution
To cut through the noise, we created and promoted
an original video series titled City to Farm Life.
The campaign featured well-known influencers from urban settings placed in unfamiliar farm environments, designed to generate curiosity and engagement from their audiences. Each piece of content focused on comedic and emotive storytelling, using the influencers’ personalities to communicate Sir Fruit’s values without traditional hard-selling. The campaign leaned into subtle selling, shifting the focus from product features to relatability and authenticity. Each platform served a specific purpose: Meta and TikTok were used to drive awareness and engagement, while Google Ads focused on conversion. This allowed for clear performance tracking while ensuring the campaign retained a singular creative vision across all touchpoints.
Entry Three
sales from promo
Orders placed
Page views
Conversion rate
investment
to sales
The Objective
Drive online sales and engagement through direct, personalised email communications. The aim was to support the sales funnel with strategic email nudges and maintain brand engagement post-purchase.
The Problem
Traditional email strategies lacked the engagement needed to promote a new product range online. The goal was to create dynamic and engaging emails that would drive conversions and support the broader campaign.
The Solution
Implemented a suite of email campaigns aligned with the digital strategy, featuring the Monster Dance Party characters and promoting the Kids Range. The emails included dynamic content, exclusive offers,
and direct purchase links to streamline the buying process.
There's still so much cool stuff to see...
