The Problem
Busy parents shopping for their kids on Totem’s site had no clear path to the right bag. With no strong direction from the homepage or navigation, shoppers were left to bounce between pages, guessing their way through the range instead of browsing with purpose. Product cards and navigation weren’t doing enough of the heavy lifting to help them decide. Totem’s brand had also evolved beyond their outdated Shopify theme – it was time to update the look and make the path to purchase smoother.
What We Did
Web
The Solution
We gave shoppers a clearer way in. A new mega menu brings structure and visual direction to navigation, while redesigned product cards surface key details at a glance. Parents can compare bags without digging. On product pages, we reorganized information to answer the questions that matter most, making it faster and easier for busy families to find the right fit and buy with confidence. The new update brought Totem’s site onto the most recent Shopify technology, refreshed their look and feel and made navigation smoother for busy shoppers.
Ideation
Web Design
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